Title

Let's talk about it : factors influencing word-of-mouth content

Document Type

Journal article

Source Publication

Advances in Consumer Research

Publication Date

1-1-2013

Volume

41

First Page

115

Last Page

119

Abstract

The article presents abstracts of studies on factors influencing the word-of-mouth (WOM) content which include effect of early responses to a post to later responses by Rebecca Hamilton and colleagues, bias in what people talk by Evan Weingarten and Jonah Berger and impact of mobile devices versus desktop restaurant reviews by Nicholas Lurie and colleagues, presented at the 44th annual conference of the Association for Consumer Research (ACR) held in Chicago, Illinois from October 3-6, 2013.

Print ISSN

00989258

Publisher Statement

Copyright © Advances in Consumer Research, 2013

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Full-text Version

Publisher’s Version

Recommended Citation

Chen, Y.-J., & Hamilton, R. (2013). Let's talk about it: Factors influencing word-of-mouth content. Advances in Consumer Research, 41, 115-119.