Title

Ideology and metaphor

Document Type

Journal article

Source Publication

English Today

Publication Date

7-1-2006

Volume

22

Issue

3

First Page

25

Last Page

39

Abstract

This paper attempts to show the important role that ideology ('meaning in the service of power') plays in the nurturing and proliferation of metaphors and metaphoric themes, a psychological and linguistic role that is just as important as bodily experience. It discusses such themes as power is high, sex is violence, disease is invasion, and race is colour, attempting to show how they drive social practices. It also explores how the themes activity is game and quality is quantity (along with such subthemes as time is money and human quality is wealth) have been implicated in the emergence of both capitalist economic philosophy and the Darwinism and neo-Darwinism which developed from it (as represented successively in Hobbes, Smith, Hume, Malthus and Darwin himself).

DOI

10.1017/S0266078406003051

Print ISSN

02660784

E-ISSN

14740567

Publisher Statement

Copyright © 2006 Cambridge University Press

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Recommended Citation

Goatly, A. (2006). Ideology and metaphor. English Today, 22(3), 25-39. doi: 10.1017/S0266078406003051