Investigation of demographic factors influencing organizations state of mind : ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia
Journal of International Marketing and Exporting
Academy of World Business, Marketing and Management Development
Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.
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Ogunmokun, G., Chong, F. M. Y., & Li, L. Y. (2012). Investigation of demographic factors influencing organizations state of mind: Ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia. Journal of International Marketing and Exporting, 16(1), 57-64. Retrieved from http://wp.academyofworldbusiness.com/publications/jime/abstracts-journals/