Title

Investigation of demographic factors influencing organizations state of mind : ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia

Document Type

Journal article

Source Publication

Journal of International Marketing and Exporting

Publication Date

1-1-2011

Volume

16

Issue

1

First Page

57

Last Page

64

Abstract

Although the topic of an organization’s state of mind also referred to as strategic predisposition E.P.R.G framework (i.e. Ethnocentric, Polycentric, Regiocentric, and Geocentric) is covered in most of the international business literature, little or no empirical research has been conducted, particularly in Australia to examine the effect of demographic variables on E.P.R.G practices of exporting firms. More importantly, it is not known if an adherence to a specific strategic predisposition is related to demographic variables. This paper presents the results of a study that was designed to identify if there are significant differences in the demographic variables of the firms that are ethnocentric in nature, versus those that are non-ethnocentric.

Print ISSN

13245864

E-ISSN

18322174

Publisher Statement

Access to external full text or publisher's version may require subscription.

Full-text Version

Publisher’s Version

Recommended Citation

Ogunmokun, G., Chong, F. M. Y., & Li, L. Y. (2012). Investigation of demographic factors influencing organizations state of mind: Ethnocentric versus Non-Ethnocentric strategic predisposition behaviour of exporting firms in Australia. Journal of International Marketing and Exporting, 16(1), 57-64. Retrieved from http://wp.academyofworldbusiness.com/publications/jime/abstracts-journals/