Title

The effect of practising the marketing concept philosophy on export performance in international markets : a study of exporting companies in China

Document Type

Journal article

Source Publication

International Journal of Business and Social Science

Publication Date

2-1-2014

Volume

5

Issue

2

First Page

218

Last Page

223

Abstract

This paper presents the findings of an exploratory study that seeks to identify (1) whether any of the exporting organizations in China have adopted the marketing concept or the societal marketing concept philosophies and (2) whether there are significant differences in the marketing philosophies pursued by exporting firms in the People’s Republic of China when they were successful in their product export ventures versus when they were unsuccessful.

Print ISSN

22191933

E-ISSN

22196021

Publisher Statement

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Full-text Version

Publisher’s Version

Recommended Citation

Ogunmokun, G. O., & Li, L.-y. E. (2014). The effect of practising the marketing concept philosophy on export performance in international markets: a study of exporting companies in China. International Journal of Business and Social Science, 5(2), 218-223. Retrieved from http://ijbssnet.com/journals/Vol_5_No_2_February_2014/24.pdf