Title

Supply chain relationships for customer satisfaction in China : interdependence and cooperative goals

Document Type

Journal article

Source Publication

Asia Pacific Journal of Management

Publication Date

6-1-2005

Volume

22

Issue

2

First Page

179

Last Page

199

Abstract

This study develops a model based on Deutsch’s theory of cooperation and competition to clarify the supply chain relationships and interactions that contribute to customer satisfaction. Results of structural equation analyses suggest that organizations and suppliers and organizations and distributors who recognize each other’s importance develop cooperative rather than competitive and independent goals. With cooperative goals, they come to trust each other and work for continuous improvement; these relationships in turn result in the products and service that satisfy customers. Results were interpreted as suggesting that cooperative goals are an important basis for developing effective supply chain partnerships in Asia and perhaps in other regions as well.

DOI

10.1007/s10490-005-1254-0

Print ISSN

02174561

E-ISSN

15729958

Publisher Statement

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Full-text Version

Publisher’s Version

Recommended Citation

Wong, A., Tjosvold, D., & Zhang, P. (2005). Supply chain relationships for customer satisfaction in China: Interdependence and cooperative goals. Asia Pacific Journal of Management, 22(2), 179-199. doi: 10.1007/s10490-005-1254-0