Date of Award


Degree Type

UG Dissertation


Marketing and International Business

First Advisor

Dr. Cui Geng


Research objectives

In this project, the research objectives are to understand the consumer behavior of buying weight loss products and we especially need to know consumer knowledge, attitude and value. Finding out the social responsibility and business ethic of producing and promoting weight loss products is another objective. It is important to understand what promotion strategies are used by weight loss product producers. Finally, it is to understand what is the market trend of these products in the future.

Recommended Citation

Ng, S. K. J. (2001). The market of weight loss products (UG dissertation, Lingnan University, Hong Kong). Retrieved from

Included in

Marketing Commons