This series contains undergraduate dissertation of Department of Marketing and International Business as approved by Lingnan University.

© Copyright of these theses are owned by their authors. Any reproduction, adaptation, distribution or dissemination of these theses without express authorization is strictly prohibited.

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Theses/Dissertations from 2006

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What makes them ignored? Consumers' mindset of food labels, Wai King TSE

Theses/Dissertations from 2005

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West Rail vs. bus : a passenger study for west New Territories, Kin Hang FOO

Theses/Dissertations from 2004

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The more the better? Consumer preference on multifunctional cosmetics, Kit Ting, Candy CHAN

Theses/Dissertations from 2002

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Consumer preferences for personal digital assistant (PDA) in Hong Kong : a conjoint analysis approach, Kei Kong LAU and Wai Hung YIP

Theses/Dissertations from 2001

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The importance of agency training in Hong Kong life insurance industry, Kwong Fai CHAN and Sau Ching LEUNG

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The market of weight loss products, Sau Kwan, Jessica NG