About two decades ago, Silverstone (1999) already observed that people had been living in "a presentational culture in which appearance was reality" and his observation still stands true today. In fact, the media is a process of mediations which shape our experiences in perceiving the reality, and it constitutes front stages for us to identify and present ourselves, impress others and manage our social images, which explain that actions in the media are all mediated performances. In the recent 2017 Hong Kong Chief Executive election, according to various polls (Ng, 2017), one of the candidates John Tsang Chun-wah was the most popular while the other two — Carrie Lam Cheng Yuet-ngor and Woo Kwok-hing lagged behind. In this paper, I am going to analyze how Tsang constructed his trustworthy and sincere image through social media so as to obtain the most public approval.
Ng, P.-l. J (2017). 2017 Hong Kong Chief Executive Election: The mediation of John Tsang's campaign. Cultural Studies@Lingnan, 59. Retrieved from http://commons.ln.edu.hk/mcsln/vol59/iss1/1/