The arising elderly group is slowing transforming our society, bringing both challenges and opportunities simultaneously. There is a new form of economy targeted the elderly consumers.
Tang, E. (2015). The high street for elderly: Visiting Japanese silver hair market. Asia Pacific Institute of Ageing Studies Newsletter, 6, 17-18. Retrieved from http://commons.ln.edu.hk/apias_nlj/vol6/iss1/20/